What your brew says about you - new pantone tea scale
There’s nothing like a good cup of tea to bring people together. We bond over a cuppa, share our news and our woes - but the simple cup of tea also divides the nation with many having strong opinions on what makes the perfect brew.
To get to the bottom of the debate, thortful release their new Pantone tea scale to reveal what your brew says about you. Featuring eight tea types including:
You’re a bit haphazard – you probably didn’t leave this to stew anywhere near long enough.
7: Vanilla wafer
You may not be the sharpest spoon in the tea drawer, but you know what you like – and what you like is a cup of tea with only a passing familiarity with a tea bag.
Thortful also carried out research to reveal how our tea-drinking habits have changed this year. According to Google Search Trends data, the search term ‘how to make a perfect cup of tea’ has seen a 250% growth in the last year… perhaps all that extra time at home has made us want to perfect our cuppa!
thortful analysed google trends from the last 12 months to reveal:
The findings show that as a nation we are making our tea breaks an occasion, opting for afternoon tea deliveries.
For more information about the Pantone Tea Scale please go to: https://www.thortful.com/blog/