A lot of people who start businesses are torn between going independent or joining a franchise. In many cases, going with a franchise is the better option for many reasons. One of the biggest ones is that you’ll have an experienced team working behind you rooting for your success. That’s a major advantage to have, especially if you’ve never operated a business before, but there are other benefits to franchises you should consider. Let’s take a look at some of the main benefits of a franchise opportunity.
Branding is one of the most difficult concepts to grasp for small businesses. Some people simply don’t understand it or don’t have the resources necessary to build their brand correctly. But, with a franchise, you get automatic brand recognition, which is an extremely precious asset to have.
This means that you’ll get to benefit from all the good work the company has done before. Going with a franchise that has a good reputation in the community will make marketing much easier. As a matter of fact, having a branded storefront can be all that you need to attract clients. This is something you shouldn’t overlook when considering if a franchise is a good choice for you.
Marketing is another thing many businesses struggle with when they first start, and this is something you won’t have to worry about if you go with the right franchise. A long-standing franchise knows exactly what type of marketing will work best. They can help you with advanced marketing methods like PPC and SEO as well. You won’t have to think about going over budget or if a certain method is worth trying. Everything will have been tested and you’ll get almost guaranteed results.
Joining a franchise can also be an opportunity for smaller businesses to stop competing with larger brands. Franchisees usually have access to much better pricing and competing with a national brand can be suicidal in some cases. So, instead of being stubborn about staying independent, you should consider looking at a few franchise opportunities in your field and see if one of them fits your profile.
If you’re looking for a wide variety of franchises in your niche, we suggest you give Franchise Local a look. This is the best place to start if you’re looking for a great franchise UK, and their directory counts over 400 franchises in all sorts of fields. You’ll be able to quickly see which franchises are worth considering and get a look at their numbers.
Working with suppliers as a small independent business can be very difficult. Chances are that you won’t be a priority for them, and you’re going to be the first one to be cut out if they experience shortages. Your limited purchasing power will hurt you as well. With a franchise, supplier relationships will have been handled for you and you shouldn’t experience disruption. Pricing will also be much more predictable as major franchises are better able to secure long-term agreements with suppliers.
These are just some of the reasons why working with a franchise makes so much sense. If you haven’t considered the option, we suggest you give it a second look and see what a franchise could do for you.