Philp's is going places: UK Number 1 Road atlas brand relaunch February  2021

Octopus imprint Philip’s is going places with 2021 relaunch

Philip’s, part of the Octopus Publishing Group and UK NUMBER 1 ROAD ATLAS BRAND,
today (Tuesday 2 February) announces a hugely exciting relaunch of all upcoming titles on
the list with a brand-new logo and design to reflect the changing landscape of cartographic
publishing. Since 1834, Philip’s have been mapping the world and communicating knowledge about the
Earth, its inhabitants and the universe. It is one of Britain’s best-known map, atlas and reference book publishers and has never stopped informing and inspiring its dedicated readers about the world around us – something that is more important now than ever. Philip’s publishes many long-established market-leading titles across road, street and world atlases, as well as astronomy and reference and leads the way with innovative new product for a rapidly evolving market. It was with this legacy in mind that designer David Hawkins of Untitled Studios was tasked with redesigning the Philip’s brand. David commented, ‘Untitled created a more refined Philip’s logotype that borrows elements from cartography and astronomy to symbolise the brand’s global reach. This logotype,combined with a flexible underlying grid system, will ensure that all future publications will look consistent and dominate the bookshelves.’ Whilst Philip’s has stayed true to their history and core values, Octopus feels this modern refresh is an exciting step forward for the brand and really celebrates the imprint’s dedication to adventure and exploration. Starting in February, an extensive list of new road atlases and maps including the bestselling Easy to Read series, the Road Atlases of Britain & Ireland, alongside the Royal Geographical Society World Atlas range will all hit the shelves next year displaying the new Philip’s aesthetic.

To celebrate the relaunch, Octopus have today announced an exclusive Philip’s book giveaway, giving entrants the chance to win a Complete World Atlas and Big Easy Read worth £45. For more info and to enter the competition head to Octopus’ Instagram, Twitter or Facebook pages.
Sarah Bailey, Publisher of Philip’s, said of the relaunch, ‘Philip’s has been tracking changes in
our surroundings with clarity and accuracy for nearly two hundred years, but we also use

the most up-to-date data available, so we wanted a new dynamic logo that was forward-
looking. The challenge was to reflect all the elements that drive our publishing: the love of global exploration, the value of great mapping and the importance of an accurate bridge
height. I think David has done a fantastic job in achieving that.’