Building a real estate app: market insights and key features

Modern, bright, clean, kitchen interior with stainless steel appliances in a luxury house.

Today almost every business that deals with a great amount of customers embraces new technologies and innovations. Retail, healthcare, industry or real estate sectors invest money in mobile app development to be closer to the customers and make their services available on the go. When talking about real estate market, it has seen a rapid growth over the past 10 years. Millennials and generation Z opt more to rent and share rather than buying. This factor greatly contributed to the success of such housing service as Airbnb. Today it’s an international platform that offers lodging and tourism experiences and raises high revenues. Other entrepreneurs decided to follow the Airbnb triumph which resulted in the growth of real estate app development as well. Developers build apps aimed mostly at house hunting, but some design apps especially for real estate agents.

Real estate marketplace

The real estate market includes properties, buildings and land. Residential real estate includes houses and units for families and young people. Commercial real estate offers office buildings, hotels and shopping centers. Industrial real estate is related to manufacturing buildings such as factories, plants. Another type of real estate includes land market available both for sale and resale.

There are two reasons that contributed to a rapid real estate app development: lack of time and lack of information. The first aspect is caused by our busy lifestyle. Nowadays people don’t have time to go from house to house searching for the perfect option. People would rather search available listings online with just a few taps on their phones.

Another driver for real estate development is scarcity of information about the properties. It’s hard to find all information in one place which includes the age of the house, information about the owners, neighborhood, available nearby facilities, payment details and so on.

Real estate apps address both these needs providing customers with the quick search and the detailed descriptions of the listed houses.

Must-have features for a real estate app

If you decided to build your own real estate app, you have to be prepared for a long and challenging journey. In order to make your app successful, make sure to include the following features:

Sign in

Sign in features allows users to create their own profiles on your platform. Once users start using your app, they will be asked to provide their personal details including full name, email address, telephone number in order to be able to communicate with renters, sellers within your app. Sign in feature is usually implemented with the help of social media (Facebook), Google authorization or telephone sign in with email verification.

Photo gallery

A must have feature every real estate app should have. As people are looking for a place for a long-term or short-term beautiful photos will help them to have the first impression of the property and its interior to decide whether to visit it in person or continue with the search.


Another important feature that organizes all properties listed on your platform and makes possible a smooth and convenient search. Look at the competitors home catalogs and choose the best option for yourself. Also make sure to provide the detailed information about listed options.


Multiple categories, well-structured listings and certain keywords will allow users to find the desired results fast and easy. Filters based on location, lot size, monthly mortgage, type of the property (a single apartment, a private house, a condominium), number of rooms and stories, the year built, facilities (parking lot, gym, child playgrounds, etc).