Following an exclusive premiere of the track with Rolling Stone last week and early support from The Independent, The Line Of Best Fit and NOTION, Juls uncovers its accompanying video which dark, menacing and high on tension.
Directed by Ray Fiasco (Backroad Gee, Shakka, M Huncho, Kojey Radical, Young T & Bugsey, Aitch), the visual takes on the format of a narrative-based short film that is high on tension. It aims to denote a story that details lust, rage and a murderous crime of passion.
The video can be viewed below:
‘Love Me’ is the latest taste of the upcoming album.
The track can be listened to here: https://orcd.co/loveme-julsniniola
The new single succeeds Juls’ previous release ‘Wicked’ featuring Sam Wise, Knucks and Kadiata which received praise and support from outlets like Wonderland Magazine, GUAP, DUMMY, CRACK Magazine, District Magazine and Highsnobiety. Additionally, earlier in the year, Juls unearthed the melodic and reggae-inspired buzz track ‘Chance’ featuring Projexx and Tay Iwar.
A spokesperson for the single said: “Brimming with urgent and anthemic character, ‘Love Me’ is a full bodied and stadium-ready song with blistering horn lines that harken back to the funk and jazz-influenced sound of Afrobeat pioneers Fela Kuti and Tony Allen. The live instrumentation is nicely juxtaposed with contemporary percussion and Amapiano-inspired drum beats. Bringing the track together is a compelling and melodic vocal performance from Niniola who’s command of the track allows the song to soar thrillingly dramatic heights.”
Speaking on the track, Juls said: “This record is spiritual, so I’m very excited about it. Niniola is one of my favourite African artists so it’s an honour to have her bless me. I threw in some elements of South African Amapiano in there too. It’s all about the global sound of Africa for me right now. It’s Africa to the world”
Juls is one of the UK’s most distinctive and pioneering producers. He has enlisted his talents to several major acts. Including Burna Boy, Wizkid, GoldLink, Jah Cure, Stonebwoy, Lauryn Hill and many more. Perfecting his sound by merging influences from the global black diaspora with western sonic soundscapes. Dubbed as a champion of Afrobeats, Juls is also popularly known for his role in the exponential rise of Mr Eazi. Producing major hits ‘Bankulize’, ‘Skin Tight’, ‘Anointing’ and ‘Shitor’.
In 2017, Juls released his debut project ‘Leap of Faith’. Following this up with ‘Colour’ in 2019 featuring collaborations with Ms Banks, Pa Salieu and Kojey Radical. His 2020 projects ‘Happy Place’ and joint EP with Soulection’s Sango, ‘Fufu & Grits’ garnered Juls his most notable acclaim as an artist in his own right. Earning praise for its seamless and cohesive mixture of sonic palettes from respected titles like CLASH, Hypebeast, Complex, Mixtape Madness and SoulBounce.
Juls’ efforts have resulted in a MOBO-Award nomination for ‘Best African Act’ and wins for ‘Producer Of The Year’ at both the Ghana Music Awards UK and AFRIMA Awards in 2017. Last year Juls was invited to join the Recording Academy’s class of 2020 as a voting member of The GRAMMYs. Joining a class of contemporary artists including Lil Nas X, Gunna and Victoria Monet. Elsewhere, he was appointed by Kiss FM to be the station’s first DJ and Presenter with their own show dedicated to Afrobeats.
Juls’ new single ‘Love Me’ is out now and available across all DSP’s.
Niniola is a Nigerian singer-songwriter who initially rose to fame after participating in the sixth season of Project Fame West Africa in 2013. She is best known for the global hit ‘Maradona’ produced by the Afrobeats luminary Sarz. It received admiration from Drake and received a ‘Best New International
It was sampled by Beyoncé on ‘Find Your Way Back’ which appeared on the compilation project ‘The Lion King: The Gift’. For her work as a credited composer, Niniola received a GRAMMY nomination earlier this year.
Niniola released her latest EP ‘6th Heaven’ which came off the back of her 2020 album ‘Colours and Sounds’ boasting collaborations with Timbaland, Sauti Sol, Nonso Amadi, Femi Kuti and Afro B.
Review information for Juls
“The discography of ace British-Ghanaian producer Juls is strewn with delicate yet kinetic hits. His attention to detail sets his work apart from that of more paint-by-numbers producers.”
Rolling Stone
“Prolifics Afrobeat producer”
Hypebeast
”Juls is an essential connector in the current Afropop music scene.”
The Fader
“Juls stands behind some of Afrobeats’ biggest tracks. Covering all genres creating a tape with a sound for all”
NOTION
“Ever since coming onto the music scene in 2016, he has grown to be one of the hottest producers that has pushed Afrobeats from across the African continent to International spheres”
1883 Magazine
Niniola
