This hopped up partnership will see Conviviality assume responsibility for Wadworth’s free trade business, with the aim of brewing big and branching out Wadworth’s 6X cask ale on a national scale. The collaboration also mixes into Wadworth’s pub scene where Conviviality’s Bibendum brand will become the sole wine and spirits supplier to Wadworth. This will see a transformation of Wadworth’s wine and spirits selection, including more premium ranges to improve what’s currently on offer. Mark Aylwin, Managing Director of Conviviality Direct, said: “This is exactly the kind of partnership we relish. Wadworth is a highly attractive partner for us with an ambitious team and great potential for growth. We’re excited to work together to realise that potential.”