Arts & Culture

This is New Music by Mark Muggeridge

Her backstory is that of jobbing songwriter, crafting words and melody for other artists, however Emmi is finally taking her moment in the spotlight, and what a moment it’s going to be. To kick off her career as an artist, Devon via London’s Emmi has given us one of the soulful debuts of 2015. My Kinda Swag shimmers like a diamond. Look closely enough and you’ll see influences from  artists  like Amy, Alicia  and  as  one  friend  suggested,  even Kate Bush. Swag features  a melting pot of sultry Rn’B vibes, electronic elements and crunchy urban beats, which perfectly showcases Emmi’s spectacular and soaring vocal range. Yes it’s adult pop but I can guarantee it will find a young audience around the globe. Of her songwriting Emmi says that it’s a kind of catharsis, and that she often writes songs to and for her younger­self. My Kinda Swag is for that moment  when  you  feel  kinda  uncool  but  you  know  that  being  kind  and  truthful  is what’s important and if you stick to your true self, you’ll come though in the end. Well Emmy Green, you’ve come through alright and we can’t wait to hear what you come up with next. Key Track: My Kinda Swag

www.emmi.world