I’m gonna make like this electronically explosive album and dive straight in. Musically there’s not a lot of continuity throughout Reinventing Failure, but on the flip side each song, needless to say, evokes something you’re not prepared for. This won’t work for everyone, but travelling through this… experience, shall we say, No Side Effects do actually pull this off. Track-wise ‘In Your Brain Right Now’ genuinely made me accuse them, funnily enough, in my head as evil geniuses for nothing more than the fact that this song stayed in my head for days – the irony of it all! Also, my foot, it would seem, is having all the side effects – tapping along to a beat that is not actually audible anymore. It’s funny in a kind of sinister way, and for this reason I’m sold. Reinventing Failure is a bit of a trip - it’s sonically and lyrically very experimental but at the exact same time it has been excellently produced. This really stands out in Dark Light, Eco-terror, and Pessimonster - I’m eager to find out if this translates the same in a live performance. I’m hearing influences from Hot Chip and New Order - whether I’m right or wrong doesn’t really matter. The point is: No Side Effects make failure sound fun. Reinventing Failure is released November 2 - go see them debut the album live at Darkroom Espresso. For information about the gig click here. ww.nosideeffectsmusic.com
