The launch was staged at The Bohemian Balcony in Rodbourne - a former cinema which has been transformed into a creative hub.
Helping the event get off to a great start were Canute’s Plastic Army, Sweet Nightingale and Ed Hanfrey & The Bellflowers.
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The Swindon Fringe Festival runs from 1 – 9 of April, playing across four venues in Swindon - The Victoria, The Shoebox Theatre, Swindon Town Hall and The Bohemian Balcony.
For a full line-up of acts log on to www.swindonfringefestival.com
Tickets available at The Wyvern Theatre Box Office www.swindontheatres.co.uk